Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.
This podcast is brought to you by Momentum ITSMA, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about Momentum ITSMA at www.momentumitsma.com
In this episode of The Customer Buying Index™ series, TSB
CMO Pete Markey gives his tips on how C-suite enterprise
buyers like to be sold to, including the importance of
understanding the business you’re targeting.
About the Podcast
A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today’s dynamic marketplace.
Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.