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Account-Based Marketing


Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.


This podcast is brought to you by MomentumABM, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about MomentumABM at www.momentumabm.com

 

 

Feb 26, 2024

In this episode, Google Cloud's Katharyn White shares her vision for generative AI adoption and what it will take to win in a world where AI’s rewriting the charter for marketing.