Preview Mode Links will not work in preview mode

Account-Based Marketing

Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.

This podcast is brought to you by MomentumABM, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about MomentumABM at



Nov 8, 2020

In this episode we’re joined by Robert Hollier, Director of Consulting at Momentum, to reveal wave 3 of the Momentum Customer Buying Index™, a powerful analysis tool that brings together ten years of experience and proprietary research to discover how the post-pandemic virtual-first world has changed IT buying behaviour at the world’s largest companies – and how to respond.