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Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.


This podcast is brought to you by Momentum ITSMA, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about Momentum ITSMA at www.momentumitsma.com

 

 

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  2. Ep.22 Capita: The CMO perspective - CBI wave 3 2020

Ep.22 Capita: The CMO perspective - CBI wave 3 2020

Nov 23, 2020

In this episode, we are joined by Antonia Wade, Chief Marketing Officer at Capita to dive into the third wave of 2020's Momentum Customer Buying Index™. Antonia describes these latest findings as "a call to action" and this episode is a must-listen for marketing and sales leaders looking to plan ahead and decipher which strategies will contribute to revenue growth.