Jun 21, 2024
In this bonus episode, join Alisha and Momentum ITSMA
consultants Robert Hollier and
Adam Bennington as they explore recent tectonic shifts in marketing
approaches and
dissect the latest findings from the 2024 Client Buying Index
(CBX), our long-running
study of enterprise buying behaviors.
This episode reveals how organizations are increasingly shifting
their focus from broad
market tactics to deeply personalized, client-centric strategies.
From integrating
generative AI to enhancing customer relationships, the discussion
delves into practical
ways ABM is reshaping the business landscape. Our experts offer
invaluable
perspectives and advanced tactics to keep you ahead of the curve.
Tune in to enhance
your understanding of ABM in 2024 and discover how these insights
can help you and
your clients succeed.