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Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.


This podcast is brought to you by Momentum ITSMA, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about Momentum ITSMA at www.momentumitsma.com

 

 

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  2. Ep.12 The Momentum Customer Buying Index™ Series – insights from enterprise buyers: Brian Hayes

Ep.12 The Momentum Customer Buying Index™ Series – insights from enterprise buyers: Brian Hayes

May 31, 2020

Reaching the status of trusted partner is something many enterprise sellers wish to achieve, but few actually do. Brian Hayes, former Global Head of Transformation at HSBC and now Financial Service Industry Lead – EMEA at VMware, gives his tips on how to build trust in a relationship.