Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.
This podcast is brought to you by Momentum ITSMA, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about Momentum ITSMA at www.momentumitsma.com
In this episode we're joined by Marlowe Fenne, Head of ABM at
FireEye and former account-based marketing leader at Cisco, to
navigate through the martech stack and look at how successful
programs are applying tech to ABM.
About the Podcast
Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm.
You can learn more at www.momentumitsma.com