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Account-Based Marketing

Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.

This podcast is brought to you by MomentumABM, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about MomentumABM at



Jul 7, 2020

In this episode we’re joined by Ryan Almond, Global ABM Leader at Baker Hughes, to discuss the importance of understanding short-term needs and knowing how this plays into a medium-to-long-term strategy.