Jun 21, 2022
Phil Crompton, a 40-year IBM veteran who now heads up the firm's ABM function globally, shares the 2 year transformational journey he's led to build out their program office, develop talent with career pathways and embed a program across the globe.
May 19, 2022
Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is. Brian Macreadie, Head of Marketing at International law firm Addleshaw Goddard discusses the importance of getting the basics right in a saturated market, building trust, and finding a...
Apr 12, 2022
In this episode, Andy Reid, Head of International Product Marketing & Global Competitive Intelligence at software firm Epicor, discusses how his team has helped the company achieve a competitive edge using deep market insight. Co-hosting this week's podcast is Momentum's very own competitive intelligence expert Diane...
Mar 22, 2022
Martech is both a blessing and curse. With so many tools at our fingertips, it’s easy to get lost in the data – or worse, lose sight of the customer. Sydne Mullings, General Manager, US Central Marketing Organization at Microsoft, offers her advice on driving “beautiful” customer outcomes, driving business...
Feb 23, 2022
Marketing leaders often bemoan the shortage of talent. But should you be looking beyond skills? For Navin Rammohan, Vice President of Segment Head Marketing at Infosys, hiring for attitude, the ability to learn, and multidisciplinary experience has been far more fruitful when building a robust and successful ABM team....