Account-Based Marketing

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Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.

This podcast is brought to you by Momentum ITSMA, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about Momentum ITSMA at www.momentumitsma.com

Ep. 78 FM: Rewriting the ABM playbook

Oct 16, 2025

What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.

Ep. 77 NetApp: Turning ABM ambition into impact

Aug 28, 2025

How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.

Ep.76 KPMG: The blueprint for high-touch, high-impact ABM

Jul 17, 2025

In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.

Ep.75 EY: Scaling ABM for global impact

Jun 19, 2025

In this episode, Oli Hammans and Gabriella Sellers, Global ABM Leaders at EY, reveal how EY is scaling ABM by combining smart account prioritization, close client engagement, and cross-functional collaboration to drive growth across its global portfolio.

Ep.74 Autodesk: Reinventing relationships with the power of ABM

May 15, 2025

In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.