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Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.


This podcast is brought to you by Momentum ITSMA, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about Momentum ITSMA at www.momentumitsma.com

 

 

  1. All Episodes
  2. 2024
  3. 02

Ep. 60 Google Cloud: Building the best gen AI-powered marketing team in the world

Feb 26, 2024

In this episode, Google Cloud's Katharyn White shares her vision for generative AI adoption and what it will take to win in a world where AI’s rewriting the charter for marketing.

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Ep. 59 BNY Mellon: Building on brand legacy

Feb 7, 2024

Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art. In this podcast, Janis Fratamico explains why forward thinking will make customers ambassadors for your brand.

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