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Account-Based Marketing

Account Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.

This podcast is brought to you by MomentumABM, the account-based marketing consultancy, redefining how sales and marketing teams grow their biggest customers. You can learn more about MomentumABM at



Nov 28, 2022

No two ABM strategies are the same - every organization has a unique context with their customers and in their market, they're at varying stages of maturity and have a different portfolio. In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Account-Based Marketing for two technology giants. Eric compares his own experience leading ABM across North America for SAP together with his more recent experience at AWS and together with Alisha, explore the challenges, opportunities and innovation this difference present. A must listen to episode for anyone formulating their ABM strategy.